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2009 Italian Wine Tourism stats presented at the BIT in Milan – up 20%

Februar 20, 2010 News No Comments

Italian Wine Tourism is popular as never before as announced on February 19 at the BIT (Borsa Internazionale del Turismo) in Milan. 2009 saw a 20% rise compared to 2008, which translates to € 3 Billion spent in this sector! Stats go on to show that it’s imperative that wineries and wine regions build a direct dialog with  the Millenial generation.

The report shows that enotourism isn’t just a niche anymore, it has become the norm – practiced by 40% of the “over 30′s” and 30% of the “under 30′s”!

Some more stats offered by the report:

Winery visits: 13 Million
Vineyard visits: 12 Million
Wine route visits: 8 Million
Visit to restaurants catering to wine drinkers: 5 Million
Visits to wine related festivals/events: 17 Million

Top three wine regions:
Tuscany: 44%
Piemonte: 20%
Veneto: 12,5%

The annual report on the Development of Wine Tourism in Italy was produced by Censis

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